I just finalized a re-brand of Vibrant Life Photography. Laura recently relocated to Denver from Portland and with that changed everything, from her business name to her watermark. Laura wanted an identity that better reflected the high quality work she produces.

From four concepts she narrowed it down to two and we took it from there. These concepts show only a sampling of the items that are being designed for Laura. The stickers are a cool little detail that will be reflected in her seal also. Each type of session will have their own word/sticker that will wrap around her packaging along with a seal for watermarking. Beginnings = newborn session and so on. The first top concept was the most modern, clean identity of the four:

The second top concept was a mix of the modern and organic feel that she wanted. This concept came about from a conversation we had where she described a warm, sunny day in a field when she saw her brand.

So what does the final Vibrant Life Photography brand identity look like? Taaadddaaa….

Happy Branding Laura!

Tags: boise graphic design, Boise Wedding Photography, logo design, Lucid Design & Photography, Lucid Graphic Design

This entry was posted on Friday, February 19th, 2010 at 3:02 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.